Behind The Brand
For the modern, conscious generation seeking inner balance and elevation, WITHIN 51/49 offers a pioneering blend of natural fragrances infused with advanced technology and spiritual essence. More than just a fragrance brand, we serve as an experiential portal for profound self-discovery. Using our proprietary sound technology, our fragrances transcend mere scents and serve as gateways to tune in to profound self-awareness. At our core, we represent a pioneering spirit, transforming each inhalation into an invitation to journey deeper and embrace the extraordinary universe that resides within.
What's In The Name
51/49 in our name signifies the pivotal 1% – the tiny nudge that makes a vast difference. By tapping into the boundless universe within, we embody this change. If you can just get to the place where change tips the scales of your life for the better, you are making the difference. As 51 and 49 add up to a whole 100%, WITHIN champions a wholesome life lived fully, without compromise.
Founding Story
WITHIN 51/49 was founded by global retail and luxury expert Hande Sadic. Having worked with many leading and well-loved brands, she set out to combine her passions for excellent products with personal wellbeing and spirituality. The launch of WITHIN 51/49 marks a significant moment in the evolution of fragrance, inviting everyone to explore the boundless universe within themselves. A business as global as Hande, WITHIN 51/49 was launched in London, United Kingdom, Los Angeles, United States and Riyadh, Saudi Arabia in 2023.
Harmonised Within
This is what we call our scent alchemy.
Our R&D partner, IFF Science of Wellness, is a unique integrated solution combining 40 years of human conscious and unconscious measures, advanced neurosciences and proprietary AI an to unveil the power of extraordinary ingredients and fragrances. IFF has helped us select ingredients that activate brain areas associated with various emotions (seduction, energy, relaxation, mindfulness). We are the first fragrance to use turmeric as an ingredient (add why!). Every scent is crafted to evoke an increase in positive mental states.
