Turmeric, a revered golden root, transcends its culinary origins to become a sacred component in the art of perfumery, offering profound benefits that elevate a fragrance beyond mere scent. Based in ancient traditions and imbued with a wealth of medicinal virtues, turmeric’s aromatic profile enriches us with a depth that speaks to both body and spirit.
The grounding scent of turmeric
Take, for example, turmeric’s warm, earthy aroma, with its subtle notes of spice and wood that evokes a sense of grounding and tranquillity. As we inhale turmeric’s terrestrial scent, we are connected to the ancient rhythms of the Earth, fostering a serene and balanced state of mind.
Turmeric’s health benefits
Turmeric has long been known for its link to a wide range of health benefits. It is a powerful anti-inflammatory and a strong antioxidant. It’s often used as an immunity booster, and is said to improve memory, brain function and boost general mood. For many centuries, Turmeric has been a treasured ingredient for healing and revitalising.
Our ethically-sourced, upcycled turmeric
Each of our perfumes features a note of Turmeric, the golden halo behind each scent. We have collaborated with our R&D partner IFF, who have ethically sourced upcycled Turmeric leaves and roots - a first in fragrance. IFF, who are leading sustainable innovation in scent creation, have discovered a new purpose for what would otherwise be discarded during harvesting. Not only does this reduce waste, it provides a stable income for local farmers in India. The upcycling process creates a new, fresh and aromatic ingredient that is all-natural, and an impactful addition to each perfume.
Turmeric’s role in fragrance
Turmeric’s unique fragrance serves as a harmonious base note, blending seamlessly with other essential oils to create a variety of scents. It enhances the overall depth and complexity while introducing therapeutic properties.
Turmeric’s anti-inflammatory and antioxidant qualities, long celebrated in Ayurvedic and traditional medicine, extend their benefits to the wearer, providing a sense of well-being and vitality that rests on the skin all day long. Turmeric oil offers a unique scent experience, known for its profile of spicy, warm and woody aromas, as well as creamy and floral tones.
Incorporating turmeric in a perfume ultimately aligns with our holistic understanding of the interconnectedness of mind, body, and spirit. It offers more than just an enchanting aroma, for it acts as a conduit for healing and spiritual awakening.
Through the wisdom of turmeric, we believe a perfume transcends its role as a fragrance and becomes a sacred ritual that nurtures the soul and enhances the essence of one’s being. Thus, by embracing turmeric’s profound attributes each of our perfumes become a timeless elixir, echoing these ancient calls to harmony and enlightenment.
