In life, there is always this 1%. The one percent that makes us do something, the one percent that makes us fall, the one percent that makes us evolve. The one percent of transformative change. As an ode to this, we even incorporated the 1% in our brand name. WITHIN 51/49 stands for the essential 1% that we, as human beings need to commit to transformative change.
We all know it. Sometimes, all it takes is 1% to tip over the edge and start change – this can be in many areas of life, but no matter where or how, it is always transformative in its own way. Once overcome, a new life is waiting for you – full of wholesomeness, authenticity and enlightenment It is an exercise in spiritual wellness
Fragrance and scent are part of a spiritual wellness journey in their own right. When you apply a fragrance, it changes your mood, it lifts your spirits. Finding your scent and mood is part of a journey that we love to discover with you, together.
But how do you get there? How can you evoke transformative change when you don’t know where to start? The change, or the willpower to do so always comes from within. It is a journey of self-discovery. You have the 1% within your soul. It is just patiently waiting to be discovered by your divine energy. To get there, it is a journey of self-improvement, personal growth, motivation and inspiration.
One day, there will be a mindset shift – that’s when the one percent comes through. Once you feel the energy, let the transformation begin. The 1% is all yours. Now it’s time for you. Indulge in the feeling. You are the pioneer. Inhale, and invite your body to transform. Get ready for the journey. You will go deep, uncover your sense of self and re-discover your universe.
Look inwards, dive deep WITHIN. You will need to overcome challenges for personal growth and find inner strength. Ask yourself what you want. Think about what you want. The transformation will help you to get there. Put distractions aside. Indulge in the feeling. Embrace yourself.
There is an eternity WITHIN yourself. Look at the equation: 51/49 – together, they add up to one hundred. On their own, it is evident that the 1% is stronger than the rest. It is the one percent that is determined to change, for a divine self, for a divine life. It is the point that tips you over the edge. Once you feel it, the transformation and the spiritual journey begins.
